Area Sales Manager at Hedson

Eva Löfgren

Area Sales Manager Eva Löfgren has, with her 28 years at Hedson, an in-depth understanding of the tyre and paint markets. Today, she works with all of Hedson’s Automotive products – Drester WW, Drester GC, IRT, and Herkules – across Belgium, Sweden, Finland, the Baltics, and Norway. 

Working as a sales representative at Hedson is about building long-term partnerships in two highly specialised industries, she explains. 

– Hedson is a relatively small company with an important role in our industries – tyres and paint – offering products that are at the forefront. In the paint industry, efficiency is crucial, especially among integrators who run projects. Several of my distributors combine paint sales with project deliveries. They are constantly looking for more efficient solutions and want to save time – and that’s where our products from IRT and Drester fit in perfectly, she says. 

As a sales manager at Hedson, the work is relationship-driven and independent. Business is built over time, often through personal meetings, at trade fairs, and together with partners. Eva Löfgren says she values the varied nature of the role, which ranges from strategic customer dialogue to hands-on work at events and product launches. 

– One thing I’m particularly proud of is the relationships with our distributors – when you succeed in achieving something together. Especially when something initially feels uncertain, but where there is mutual trust that ultimately leads to a very successful outcome. 

At Hedson, advanced technology is combined with close collaboration with distributors and customers in international markets. Choosing which products are closest to a salesperson’s heart is not easy, but Eva Löfgren still has a clear favourite. 

– They are two exciting niche industries – tyres and paint. If I have to choose, wheel washers are still my favourite. I’ve worked so much with them, and I really enjoy it. When it comes to efficiency, wash results, water consumption, filtration, and energy use, our solutions outperform most alternatives.